(FORTUNE Small Business) In the uproar within eBay's merchant ranks over the site's upcoming fee and policy changes, one complaint dominated discussions: the charge that the company doesn't respond to the feedback and opinions of its sellers.
eBay hopes to dispel that perception next month with the launch of "eBay Ink," a no-holds-barred corporate blog helmed by a new company recruit, social media veteran Richard Brewer-Hay.
Unlike eBay's existing blogs and forums, which focus on more traditional (and sanitized) corporate communications, eBay Ink aims to give readers a peek inside eBay's internal operations. Brewer-Hay has pledged to write unbiased entries about what he observes as an all-access employee of the $7.7 billion dollar company.
Though eBay Ink is not a direct response to the recent seller boycott and frustration over ongoing changes, eBay's communications team says that a forum for frank discussions is long overdue. "There hasn't been one place where investors, industry analysts, employees, [eBay] buyers and sellers, and PayPal and Skype users can talk to someone from the company, or listen to someone from the company discuss what changes mean from a high level," said company spokesman Jose Mallabo.
Brewer-Hay was hired in January and has spent the past two months learning the ins-and-outs of the corporation. Fortune Small Business got first crack at him; below are edited excepts of our conversation about his ambitious mission and why he believes eBay Ink, launching in April, will change the dynamic between eBay's top executives and its user community.
Click here for Q&A with Richard Brewer-Hay
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